A selection of some of my favorite logos from the past few years.
Gatorade Endurance is a line of hydration and sports nutrition products specifically tailored to endurance athletes. Together with a team, we were tasked to design a new line of packaging design that would fit within the Gatorade brand and reflect the energy of an endurance athlete. The project included package design, branding, and experience design for on-course signage and equipment.
Client: Gatorade Studio: Tether Inc. Art Director: Daniel Petrzelka Production Designer: Kyle Fuson
Here is a sampling of some illustration projects I have completed, through my work at Tether and for personal fulfillment. I like to play around with different mediums. Shown here are pieces that I have hand drawn, letterpressed, and digitally illustrated. I draw inspiration from the works by William Morris and early American folk artists.